Like it or not, emojis have become part of our language. I say, “our language,” but emojis have gone beyond the English language and they’ve become universal throughout all languages.

But as a businessperson or entrepreneur you’re probably wondering if it’s okay to use them in your communications or marketing. After all, emojis aren’t “professional” right?

You probably won’t soon be using emojis in legal or financial documents, but today I want to talk about using them in a specific context — email, specifically.

I came across this article from Search Engine Journal titled “Emojis in Email Subject Lines: Do…

“This amazing new gadget is usually $10,000, but if you call in the next five minutes, you can get it for $0.99.”

I’m sure you’ve heard something like that before.

It seems that everything online is always on sale and not only that…

But most things come with a huge discount!

I experienced this a few weeks ago when I came across a funnel and downloaded a lead magnet.

According to the seller, this lead magnet was usually $500, but for today only, if you gave your email, you could get it for the low low price of free.

Wow…

Take a look around.

What do you see?

Me? Let’s see, I’m on my laptop, there’s an exercise bike a few feet to my left, a guitar on a stand to the right. I have my humidifier going with an extra-strong scent of strawberry (my favorite fruit).

I don’t really buy THAT much stuff, but there’s still stuff everywhere I look.

And it’s probably the same wherever you’re at right now.

Assuming you’re not outside in the middle of nowhere, everywhere you look there is stuff that was created by a human.

Chances are, that person got paid to create…

Last time, I talked about how most entrepreneurs make business much harder than it needs to be.

Keep it simple, stupid.

To continue with the topic, I’m going to give you a simple business plan.

Today I’m going to give….

The Four Super Secret Steps to Building a Successful Online Business.

This works for any business. It doesn’t matter if you are a strictly online business or if you’re a traditional service-based business — it just works.

The steps are simple:

1. Get traffic.
2. Build relationships.
3. Sell those people stuff
4. Sell them more stuff.

That’s it. If my MBA just taught…

It’s a mistake I see many business owners and entrepreneurs make.

You’re probably making it too even if you don’t run a business.

This mistake can kill your business or whatever project you’re working on.

It sucks your time, money, and energy like a bloated tick on a dog until you finally give up.

You know what that mistake is?

The same mistake I made on my second failed business. (My first business failure was a completely different problem — more on that another time).

Here it is…

Making things too complicated.

Many business books like to use the phrase…

“I just wasted a year of my life.”

It was at the moment I gave up on something I’d been working on the past year — an educational startup to teach Chinese speakers English.

The platform was basically Netflix with video lessons, downloadable PDFs, a chat system, games, the whole nine years.

And I spent a whole year coding the thing from scratch and recording over 200 videos for the site.

That’s right, 200 videos.

When I finally launched my business, you know what happened?

Zero sales. No signups at all.

A few hundred people did download the book I…

Don’t Build Your Whole Business On Top Of Someone Else’s

“I’ve been banned and my life is ruined.”

Every day I hear somebody getting banned from one platform or another and they act like it’s the end of the world.

And for many of those people it pretty much is the end… of their business anyway.

Why?

Because they built their entire business on top of one platform.

Let me explain.

If you build your business’s marketing to rely 100% on Google traffic, all it takes is one update to tank your site.

And your business will soon follow.

I…

I made a huge mistake.

When I started my online business, I only wanted to be a service business.

“I definitely do not want to create any products,” I remember myself saying.

I thought the real money was in services and working with clients.

That was until — on a whim — a created my first product.

But I’m getting ahead of myself. You’re probably wondering…

What is a digital product?

You’ve been purchasing digital products all the time…

… and have been making others rich.

Movies, music, video games, audio files, templates, courses (both video and text) — all…