5 Ways To Scale Your eCommerce Store By 1,000% Or More In 2022

1. Traffic

The first way to scale your business is to get more traffic. I know that sounds pretty straightforward, but it’s a little bit more complex than that.

Organic Search Traffic

Take a look at this chart.

Paid Traffic

Paid traffic is a great option when you want to scale because you can essentially “turn on traffic” whenever you want.

  • Facebook Ads
  • Google Ads
  • TikTok Ads
  • Display Ads
  • Sponsored Articles/Content
  • And more…

Facebook Ads

Everyone has seen Facebook Ads. They appear either in your news feed or on the side of your news feed.

Google Ads

Google Ads are very similar to organic search results.

2. Email flows

Ready to hear something that most social media marketers never talk about?

Welcome series

A welcome series is a series of emails that gets sent to people who join your newsletter. There are a few goals that your welcome series is trying to accomplish.

Browse Abandonment

A browse abandonment series lets you send an email sequence to a user that was just viewing an item, but decided not to buy it.

Cart Abandonment

Cart abandonment is pretty similar to browse abandonment, but it happens further down the funnel — or sales process.

Post-Purchase flow

Post-purchase flows are important because one of the best ways to get someone to buy is by asking someone that has already bought to…. buy again!

3. Email broadcasts

Email flows are an easy way to pick up low-hanging fruit and scale your eCommerce store, but email broadcasts — sometimes called “campaigns” — are another way to get more revenue from your email list.

  • New product or collection
  • Industry news

4. Order Bump

The order bump is a secret weapon that expert marketers have used for years.

5. Loyalty Program

The last thing you can use to scale your eCommerce store is a loyalty program.

  • Leaving a review
  • Uploading user-generated content
  • Following your brand on social media
  • And more…

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Josh Lee

Josh Lee

Marketing and language expert

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